Archives

iPhone Apps: When They Make Sense

What we have been noticing lately is either the delay or overly speedy adoption of the iPhone for brands. Depending on the brand and its culture, either of those scenarios can be a bad thing.

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MotionNotes selected for SXSW Accelerator

Just in case you think that we were expecting to be one of four, we weren’t. In fact, the notification caught us off-guard as we were completing our 4th move to our 4th temporary space since Ike. However, the excitement and gratitude soon set in as we realized what this meant for both our company and the product. Several years of hard work and planning have gone into MotionNotes. And there is still room for more. The next few planned phases of the product will completely shift it from what we intended at the onset to what the web industry is missing.

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Interactive Copywriting & Design

On January 17th, we sponsored DesignCamp in Bryan, Texas, through our product MotionNotes. The event was a success and we enjoyed ourselves. I demoed MotionNotes, which is currently being revamped to fit with the changing of the web. Our in-house copywriter and marketing guy, aka me, also gave a presentation on the relationship between copy and design for interactive.

The slides were posted on Slideshare and featured on the home page on Wednesday (Jan 21)! Someday soon, I’ll expound upon some these issues here, but go through the presentation for now. Hopefully, it’s a help!

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Recession Marketing

Sometimes, during times of panic, our logic is rather illogical. Why do people run upstairs when being chased by a masked murderer (scary movies)? Why do people take $20 million in bonuses before declaring bankruptcy (Lehman Brothers)? Why do people flock toward strange, loud noises and riots in public? These things, when you think about [...]

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